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All best B2B companies that implemented win-loss analysis have wondered if they should use an external neutral third party or perform this analysis internally. In this article, we analyze the pros and cons of making use of an independent third party.

A question that often comes up when you are Revenue leaders is if yes or not you hit your quotas, and why. C-level & board ask the question. CRO and VP Sales ask the question. Ops ask the question. Salespeople also ask the question.

Do you know what Win-Loss Analysis is? What are the 'decision drivers' of your buyers? How can I improve my win rate? These are questions you must ask within your business.