Everything you need to become a Go-To-Market expert

Win-Loss Analysis

Win-loss analysis : why are qualitative interviews so important?

29.10.2024 Written by Julien Cohen-Roussey

Tools

Win-Loss Diagnostic : Turning lost deals into growth opportunities

25.09.2025 Written by Julien Cohen-Roussey

Strategy

Win-Loss Analysis: 5 key sources to Uncover the Real Reasons Behind Your Sales Wins and Losses

18.04.2025 Written by Julien Cohen-Roussey

Strategy

Win Rate: calculate and analyze your win rate and understand why the ratio alone is not enough to explain your growth

10.03.2026 Written by Julien Cohen-Roussey

Win-Loss Analysis

Why internal Post-Mortems don’t give you the answers you need for win-loss analysis

02.10.2024 Written by Julien Cohen-Roussey

Sales Enablement

Why Call Recorders do not replace a true Win/Loss analysis

11.02.2026 Written by Julien Cohen-Roussey

Win-Loss Analysis

What is Win-Loss Analysis: the new superpower used by best B2B companies?

12.04.2024 Written by Julien Cohen-Roussey

Sales Enablement

Voice of the Customer : Turning insights into visible improvements

03.02.2026 Written by Julien Cohen-Roussey

Win-Loss Analysis

Using a neutral third party for my win-loss analysis : pros and cons

25.04.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

The true ROI of win-loss analysis

11.02.2025 Written by Julien Cohen-Roussey

Tools

The Importance of Human Interactions in SaaS Offerings

03.04.2025 Written by Julien Cohen-Roussey

Strategy

The 7 essential steps to launch an effective Win-Loss Analysis program

12.12.2025 Written by Julien Cohen-Roussey

Tools

Modjo and Diffly partner to offer a 360° Vvew of your sales cycle

27.11.2024 Written by Julien Cohen-Roussey

Tools

Limitations of NPS in B2B : Why it doesn't answer the real questions

30.01.2026 Written by Julien Cohen-Roussey

Competitive Intelligence

How win-loss analysis is game-changer for successful Product Marketing Manager?

25.04.2024 Written by Julien Cohen-Roussey