Blog
Anything and everything you’re looking for to grow your business.
You ask it, we talk about it
Welcome to our blog, where our contents are carefully crafted to guide you and help you be an expert about GTM & win-loss analysis topics.
Why internal Post-Mortems don’t give you the answers you need for win-loss analysis
Asking only internal people about why they lose or win also comes with big biases. All of this gives you subjective answers as to why you win or lose. If you want to get concrete answers to increase your conversion & retention rate, you have to systematically integrate your real buyer in the loop. This practice comes with a win-loss analysis program.
Read post
6 classic mistakes about win-loss analysis
Launching win-loss analysis is not easy and we often observe 6 common mistakes. In this article, we explore these mistakes and how to avoid them to get the most out of your win-loss analysis programs.
Read post
30 signals that you need to implement Win-Loss Analysis
According to Gartner, B2B companies that take a more comprehensive win-loss analysis approach have seen a 15% to 30% increase in revenue and up to 50% improvement in win rates. This is huge but how can you be sure win-loss will have a real impact?
Read post
How win-loss analysis helps Revenue Teams increase win rates?
How many times have you asked your sales team why they lost this deal? What if you get the superpower to be 100% sure about why the prospect didn’t really choose you? Win-loss analysis offers this power.
Read post
Using a neutral third party for my win-loss analysis : pros and cons
All best B2B companies that implemented win-loss analysis have wondered if they should use an external neutral third party or perform this analysis internally. In this article, we analyze the pros and cons of making use of an independent third party.
Read post
How win-loss analysis is game-changer for successful Product Marketing Manager?
Product marketers usually perform win-loss analysis in their organization to know with precision why their company wins or loses deals. Win-loss helps them sharpen their Go-to-market strategy & tactics, influence roadmap with data, collect competitive data, build winning battle cards and improve marketing messaging.
Read post
6 reasons why win-loss analysis is a must-have for C-levels and Executives
Executives are always super excited about win-loss analysis. One of their jobs is to make sure their company drives product & sales strategy by prospects and clients’ insights. They also want to know where they leave money on the table.
Read post
4 reasons why you can’t rely on your CRM’s win-loss data
A question that often comes up when you are Revenue leaders is if yes or not you hit your quotas, and why. C-level & board ask the question. CRO and VP Sales ask the question. Ops ask the question. Salespeople also ask the question.
Read post
What is Win-Loss Analysis: the new superpower used by best B2B companies?
Do you know what Win-Loss Analysis is? What are the 'decision drivers' of your buyers? How can I improve my win rate? These are questions you must ask within your business.
Read post