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Welcome to our blog, where our contents are carefully crafted to guide you and help you be an expert about GTM & win-loss analysis topics.
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Oct 21, 2025

How Win-Loss Analysis can save your sales pipeline during Q4

Discover how Win-Loss Analysis reveals weaknesses in your sales pipeline in Q4 and turn your lost deals into sales opportunities!
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Oct 21, 2025

How to analyze and use your lost deals to boost your growth

Discover how to turn your lost deals into opportunities. An essential 3-step method to boost your conversion rate.
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Oct 20, 2025

3 overlooked KPIs for managing an effective Win-Loss program

Discover 3 Overlooked KPIs to boost your close rate and turn your deals into growth levers.
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Oct 8, 2025

Diffly raises €1.7M to become the European leader in Win-Loss Analysis

Diffly, a Win-Loss Analysis specialist, raises €1.7M to become the European leader and help B2B companies boost their performance through AI and human expertise.
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Oct 6, 2025

Customer satisfaction in B2B : an underestimated strategic lever

Discover why customer satisfaction is an underrated growth driver and how to measure it to retain clients and boost profits
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Sep 25, 2025

Win-Loss Diagnostic : Turning lost deals into growth opportunities

Find out why you’re losing deals and how Win-Loss Analysis can transform your sales strategy with our Win-Loss Diagnostic
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Jun 10, 2025

5 powerful questions to ask in a Win-Loss interview

What questions should you ask in a Win-Loss interview? Discover the 5 most powerful ones to analyze B2B deals, uncover real reasons behind wins and losses, and turn insights into strategic Sales, Marketing, and Product decisions.
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Apr 18, 2025

Win-Loss Analysis: 5 key sources to Uncover the Real Reasons Behind Your Sales Wins and Losses

A Gartner study shows that companies that base their strategies on structured Win-Loss analyses increase their conversion rates by 50%. This means that using a variety of well-leveraged data sources not only helps explain why a deal was won or lost, but also turns these insights into strategic actions that drive real commercial performance.
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Apr 16, 2025

3 ways to Adapt Your Pricing Strategy Through Customer Feedback: The Key Role of Win-Loss Analysis

Setting the right price is a delicate exercise for B2B companies: price too high, and you lose opportunities; price too low, and you sacrifice your margins.
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