Stop guessing what the market wants. Start using what your buyers actually say.
Your Marketing teams build positioning, content, and campaigns on internal assumptions. Diffly gives you access to the exact words of your buyers: their decision criteria, their objections, the reasons they sign, or don't. Finally align your marketing with what actually influences your deals.
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
The observation
The problems your team faces every day
Your marketing builds messages. But without the real, reliable version from your buyers. A message that doesn't resonate doesn't convert.
Your marketing has no access to the real reasons people buy
Campaigns, content, messaging : all built without knowing what actually drives the buyer's decision.
Your positioning is built on assumptions
Personas, arguments, and differentiation are typically defined internally. Behavioral data tells you what happened. It never tells you why the decision was made.
Your battlecards are disconnected from reality
They're based on internal analysis, not on what prospects actually say when they're comparing solutions.
The solution
What Diffly delivers for marketing teams
Diffly gives your Marketing teams what no analytics tool, market study, or Sales-Marketing meeting ever can: the raw, unfiltered voice of your real buyers.
Understand what actually drives purchase decisions
Diffly surfaces decision criteria, real objections, and the elements that tip a deal one way or the other. You finally understand what makes buyers sign.
Build your messaging with your buyers' own words
Diffly captures real verbatims from your prospects — their words, their problems, their expectations. The result: copy that resonates, because it comes straight from the field. The best copywriting isn't invented, it's borrowed from your buyers. Diffly delivers it directly.
Understand your competitive positioning and get battlecards that actually reflect reality
Diffly gives you the real perception of your offer, your perceived strengths and weaknesses, and the arguments that win or lose deals. Your battlecards finally become actionable.
Align Marketing, Sales, and Product on a single source of truth
Diffly becomes the shared reference: same understanding of buyers, same decision criteria, same priorities. No more internal debates.
💡 Your messages don't convert because they're not speaking your buyers' language.
Diffly gives you their exact words
Usecase
Top use cases for marketing teams
Marketing teams use Diffly to better understand their market and sharpen their strategy.
Competitive Intelligence & Market Research
Understand how your offer is perceived against competitors.
Product Research & Positioning
Identify real market expectations to refine your product positioning.
Win-Loss Analysis
Understand why some prospects sign, and why others choose a competitor.
Customer Experience
Understanding what drives satisfaction (or not) has a direct impact on your marketing strategy.
Retention Analysis Anti-Churn
Understanding what drives renewals gives you a clearer picture of where your offer stands in the market.
How it works ?
How marketing teams use Diffly day-to-day
The Marketing team wants to understand why several recent deals were lost to a competitor. Available data: a few CRM notes, sales impressions, and call recordings that only capture 17% of the actual purchase decision.
Collect
Diffly collects feedback directly from prospects and customers — neutrally, through qualitative interviews, with 100% reliability.
Ask
Diffly integrates with your tools, cross-references everything, and analyzes both qualitative and quantitative feedback. The AI detects recurring patterns: brand reputation, offer perception, competitive positioning, dominant decision criteria.
Decide
The Marketing team queries Diffly AI, accesses verbatims from the last 30 analyzed deals, rebuilds personas and battlecards with real field data, and adjusts positioning to match what buyers actually need.
Testimonials
They say it better than we do
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly enabled us to shift from an intuitive approach to a data-driven strategy, with a direct impact on our growth. In less than a year, we increased our conversion rate by 35% and doubled our migration rate to paid plans, while training our teams with concrete insights. A partnership that changed the way we sell.
Simon Bouchez
COO (ex CEO of Reveal) @Crossbeam
They trust us
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
Learn
Resources
linked to Marketing team.
.jpeg)
February 3, 2026 Written by Julien Cohen-Roussey
April 18, 2025 Written by Julien Cohen-Roussey
April 25, 2024 Written by Julien Cohen-Roussey
Explore Further
Explore Diffly from different angles
Sales
Connect product insights to commercial reality
Customer Success
Align your marketing strategy with the real drivers of churn
Win-Loss Analysis
How Diffly decodes every purchase decision
Use cases
Real results from B2B Marketing teams
Pricing
Explore available plans
FAQ
Everything we get asked about Diffly for marketing teams
Diffly gives you access to what the market is really saying: your buyers' exact words, their real decision criteria, their real objections. So every message, every campaign, and every marketing dollar lands because it reflects buyer reality, not internal assumptions.
Higher-performing campaigns, a winning positioning, and a stronger marketing ROI.
Yes. Diffly lets you turn positive customer feedback into genuine, neutral, ready-to-use testimonials. With one click, Diffly automates your client testimonial collection, giving you proof of value you can put in front of new prospects immediately.