How to do win-loss analysis?
The win-loss analysis process is an iterative methodology designed to systematically collect feedback, signals, and intel from your prospects and customers. It follows these steps:
- Design your program and its objectives
- Collect key insights from your buyer
- Aggregate and analyze data
- Activate what you’ve learned and take the sharpest decisions
- Start again
At the end of the journey, the insights you obtain are essential for your business's growth and performance.