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Win-loss diagnostic
Test your maturity level about win-loss analysis.
Swipe right or left!
Swipe right or left!
Card 1 of 9
Feedback in the CRM
My sales staff systematically fill in the closed lost reasons in the CRM, and I can produce reliable, usable reports.
Swipe right if it's systematic and structured.
Feedback in the CRM
My sales staff systematically fill in the closed lost reasons in the CRM, and I can produce reliable, usable reports.
Swipe right if it's systematic and structured.
Direct customer feedback: Surveys
I have a clear process and methodology for asking my prospects and customers quantitative questions via surveys at the end of each sales cycle.
Swipe right if you're doing surveys.
Direct customer feedback: Interviews
I have a clear process and methodology for conducting qualitative interviews with my prospects and customers at the end of each sales cycle.
Swipe right if you're doing post-deal interviews.
Continuous feedback
My collection of customer and prospect feedback is automated and integrated into the CRM. Depending on my filters, I can launch a quantitative survey or a qualitative interview.
Swipe right if you have an automated process integrated into the CRM.
Cross-sharing
The feedback collected is analysed in depth, classified and shared with the various departments in my company.
Swipe right if you are distributing the results internally (sales, product, marketing, leadership).
Commercial use
My sales people learn from each piece of feedback with a view to continuous improvement. My Sales Enablement team uses this customer feedback to turn it into appropriate ongoing training.
Swipe right if the feedback influences the sales pitch.
Activated marketing
My marketing team can measure the performance of its campaigns and adjust its strategy according to feedback from the field.
Swipe right if insights influence your campaigns, wording, content or positioning.
Customer-focused product
My product teams use the feedback collected as a User Research tool to feed the roadmap.
Swipe right if feedback influences the roadmap or development decisions.
Exclusive sponsorship
My feedback-gathering process is sponsored at the highest level of my company. It's a strategic challenge in the context of an economic slowdown.
Swipe right if top management values the programme, gets involved and talks about it.
Neutral Third Party
We work with an external provider or a dedicated team to conduct Win-Loss interviews, ensuring neutrality, high-quality conversations, and deep insights.
Swipe right if you use an external resource (freelancer or service provider) to carry out your interviews objectively.
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98% of companies are more mature than you when it comes to Win-Loss analysis
You’re starting from scratch — which is also an opportunity: you can build a healthy, simple, and effective process from day one.
95% of companies are more mature than you when it comes to Win-Loss analysis
You’re at the very beginning of your journey. The perfect time to lay the foundations of a solid Win-Loss program.
90% of companies are more mature than you when it comes to Win-Loss analysis
You’re probably feeling the need to better understand your losses and wins. Time to bring structure.
85% of companies are more mature than you when it comes to Win-Loss analysis
You’re likely already seeing weak signals. Formalizing a Win-Loss approach would help turn them into actionable decisions.
75% of companies are more mature than you when it comes to Win-Loss analysis
You’re in the reflection phase. A great time to structure a program that truly serves your teams.
55% of companies are more mature than you when it comes to Win-Loss analysis
You’ve laid some bricks. Now it’s time to scale and align stakeholders.
50% of companies are more mature than you when it comes to Win-Loss analysis
You have a process in place, but there’s room to improve reliability and cross-functional activation.
45% of companies are more mature than you when it comes to Win-Loss analysis
You're on the right track, but you're still missing a few key insights! It's time to make your insights actionable — at scale.
30% of companies are more mature than you when it comes to Win-Loss analysis
You’ve built a solid foundation. Diffly can help you maximize impact across Sales, Product, and Strategy.
25% of companies are more mature than you when it comes to Win-Loss analysis
You’ve built a strong program. Why not challenge your model to go even further?
Your Win-Loss system is exemplary, cross-functional and active at every level.
That’s impressive! All you need now is a tool to digitize your program and make it even more seamless and actionable.
Since the implementation of the platform, our win rate has increased by 25% and we are now able to make strategic decisions based on data rather than feelings. Diffly is a game changer tool for us.
Simon
CEO @Reveal