Diagnostic
Win-Loss Diagnostic
Test your maturity level on Win-Loss analysis.
1/10 Card
Feedback in the CRM
My sales staff systematically fill in the closed lost reasons in the CRM, and I can produce reliable, usable reports.
Swipe right if it's systematic and structured.
2/10 Card
Direct customer feedback: Surveys
I have a clear process and methodology for asking my prospects and customers quantitative questions via surveys at the end of each sales cycle.
Swipe right if you're doing surveys.
3/10 Card
Direct customer feedback: Interviews
I have a clear process and methodology for conducting qualitative interviews with my prospects and customers at the end of each sales cycle.
Swipe right if you're doing post-deal interviews.
4/10 Card
Continuous feedback
My collection of customer and prospect feedback is automated and integrated into the CRM. Depending on my filters, I can launch a quantitative survey or a qualitative interview.
Swipe right if you have an automated process integrated into the CRM.
5/10 Card
Cross-sharing
The feedback collected is analysed in depth, classified and shared with the various departments in my company.
Swipe right if you are distributing the results internally (sales, product, marketing, leadership).
6/10 Card
Commercial use
My sales people learn from each piece of feedback with a view to continuous improvement. My Sales Enablement team uses this customer feedback to turn it into appropriate ongoing training.
Swipe right if the feedback influences the sales pitch.
7/10 Card
Activated marketing
My marketing team can measure the performance of its campaigns and adjust its strategy according to feedback from the field.
Swipe right if insights influence your campaigns, wording, content or positioning.
8/10 Card
Customer-focused product
My product teams use the feedback collected as a User Research tool to feed the roadmap.
Swipe right if feedback influences the roadmap or development decisions.
9/10 Card
Exclusive sponsorship
My feedback-gathering process is sponsored at the highest level of my company. It's a strategic challenge in the context of an economic slowdown.
Swipe right if top management values the programme, gets involved and talks about it.
10/10 Card
Neutral Third Party
We work with an external provider or a dedicated team to conduct Win-Loss interviews, ensuring neutrality, high-quality conversations, and deep insights.
Swipe right if you use an external resource (freelancer or service provider) to carry out your interviews objectively.
Results
x/x
75% des entreprises sont plus mature que vous sur le win-loss analysis
Mes commerciaux renseigner systématiquementmatiquement les closes lot reasons du CRM, et je peux en faire des rapports faibles et exploitables
Testimonials
They say it better than we do
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly enabled us to shift from an intuitive approach to a data-driven strategy, with a direct impact on our growth. In less than a year, we increased our conversion rate by 35% and doubled our migration rate to paid plans, while training our teams with concrete insights. A partnership that changed the way we sell.
Simon Bouchez
COO (ex CEO of Reveal) @Crossbeam
They trust us
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
