Your reps are losing deals. Diffly tells them why, and how to win the next ones.
Your sales teams are flying blind: inaccurate CRM loss reasons, biased or nonexistent feedback, misunderstood objections. Your prospects, on the other hand, know exactly why they decided. Diffly captures that reality and turns it into concrete actions to improve your win rates.
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Jean Dupont
Head of sales
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
The observation
The problems your team faces every day
Your Sales make critical decisions daily. Rarely with the right information.
You don't know the real reasons behind lost deals
Prospects rarely give honest feedback. The reasons logged in the CRM ("pricing", "timing", "competitor") are almost always diplomatic and almost never reflect reality.
You don't know why your prospects are signing with competitors
The final decision happens without you. The real reasons for losing stay invisible, and the same mistakes keep repeating.
Your post-mortems are built on opinions
Post-deal reviews rely on internal assumptions, not buyer data. The result: commercial decisions made in the dark and a massive revenue gap that keeps growing.
The solution
What Diffly delivers for sales teams
Diffly doesn't replace your reps. It gives them what no CRM, call recording, or debrief meeting ever can: the buyer's version.
Understand the real reasons you win and lose. Unbiased, unfiltered
Diffly interviews your prospects after every deal, won or lost. You find out what actually drove the purchase decision - the real criteria, the real objections, what could have changed the outcome. Not the polished version. The truth.
Identify the objections that are killing your deals
Diffly detects recurring patterns across your deals: pricing, product, positioning, competition. You know exactly what's making prospects walk away.
Give your reps the right arguments to win
From deal feedback, Diffly generates concrete recommendations: how to handle an objection, differentiate from a competitor, or sharpen a pitch. Your reps walk into every meeting with field intelligence their competitors don't have.
Reactivate lost deals intelligently
Diffly identifies which lost deals can be re-engaged and the right angle to reopen the conversation. Your reps reach back out with relevance, not persistence.
💡 You've read what matters. The next step takes 20 minutes
Your prospects know why they didn't sign. Diffly tells you.
Usecase
Top use cases for sales teams
Sales teams use Diffly to understand and improve their commercial performance.
Win-Loss Analysis
Understand why prospects choose your solution, or a competitor's.
Competitive Intelligence
Identify how your offer is perceived against competitors and get real, up-to-date, actionable, personalized battlecards.
Product Positioning
Understand which arguments and features actually influence purchase decisions.
How it works ?
How sales teams use Diffly day-to-day
A strategic deal was just lost to a competitor. The CRM reason: pricing too high. But the Sales team isn't convinced that's the real story.
Collect
Diffly reaches out to the prospect to collect neutral feedback via survey (25% response rate) or neutral third-party qualitative interview (40%). Prospects speak more freely than they ever would with the sales team.
Analyze
Diffly analyzes the feedback and identifies the real decision criteria: product perception, competitive positioning, recurring objections, sales experience.
Decide
The rep receives a clear post-mortem. By aggregating all feedback, Diffly AI delivers personalized action plans and actionable battlecards, directly in the CRM, Slack, or Teams, at the right moment, on the right deal.
Testimonials
They say it better than we do
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly enabled us to shift from an intuitive approach to a data-driven strategy, with a direct impact on our growth. In less than a year, we increased our conversion rate by 35% and doubled our migration rate to paid plans, while training our teams with concrete insights. A partnership that changed the way we sell.
Simon Bouchez
COO (ex CEO of Reveal) @Crossbeam
They trust us
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Jean Dupont
Head of sales
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
Learn more
Resources
linked to Sales team.
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March 31, 2026 Written by Julien Cohen-Roussey
February 11, 2026 Written by Julien Cohen-Roussey
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May 21, 2026 Written by Julien Cohen-Roussey
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March 10, 2026 Written by Julien Cohen-Roussey
Explore Further
Explore Diffly from different angles
Sales
Connect product insights to commercial reality
Customer Success
Align your product positioning with the voice of the market
Win-Loss Analysis
How Diffly powers your product decisions
Use cases
Real results from B2B Product teams
Pricing
Explore available plans
