Your prospects are already comparing you to your competitors. Here's what they're saying.
Diffly captures buyer perception directly, revealing how you're actually positioned in your market.
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
La problem
Your competitive intelligence is based on what your reps overheard.
Which is almost nothing. Internal analyses, market studies, partial feedback. These sources are biased and disconnected from reality.
Your battlecards are outdated, not actionable, and unreliable
Your competitive positioning is built on assumptions
Your teams don't always know why they're losing to specific players
3 to 5
Your prospects evaluate an average of 3 to 5 solutions before deciding. You have no idea how they perceive you in that comparison.
How it works ?
How Diffly solves this
Diffly collects feedback directly from your buyers
After every competitive deal, our experts interview your prospects as a neutral third party: which competitors were in the running, which criteria drove the decision, which arguments tipped the balance. Insights your reps could never have gotten on their own.
AI aggregates competitive signals at scale
CRM, calls, emails, Diffly feedback. Detection of the most frequently mentioned competitors, reasons for wins and losses, emerging market trends.
Your battlecards update continuously with real data
Delivered in your CRM, Slack, or Teams. Example: "In the last 12 deals lost to [Competitor X], 70% cited the same differentiating argument. Here's how to reposition your response."
Integrations
Results
Know your competition the way your buyers do
Stop guessing why you lose. Get the exact picture, deal by deal, straight from the source.
Understand exactly why you win or lose against competitors
Pinpoint the precise factors that tip decisions, deal by deal.
Arm your reps with actionable, up-to-date battlecards
Built on real field data, not internal gut feeling.
Anticipate competitor moves before they cost you
When multiple buyers suddenly mention a new competitor argument, Diffly alerts you immediately.
+22%
improvement in competitive win rate in 6 months
3x
faster battlecard updates
Faster
rep onboarding on competitive positioning
Testimonials
They say it better than we do
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly enabled us to shift from an intuitive approach to a data-driven strategy, with a direct impact on our growth. In less than a year, we increased our conversion rate by 35% and doubled our migration rate to paid plans, while training our teams with concrete insights. A partnership that changed the way we sell.
Simon Bouchez
COO (ex CEO of Reveal) @Crossbeam
They trust us
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
Go further
Resources and profiles linked to this use case.
April 25, 2024 Written by Julien Cohen-Roussey
