Diffly connects to all your everyday tools in a few clicks. Your data, now reliable, works together.

CRM, call recording tools, customer success platforms, messaging: Diffly integrates natively. No development, no friction, no change to your team's workflows. Reliable prospect and customer feedback flows directly into the tools your teams already use.

With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.

Pierre Leroux

CEO @Lemon Learning

Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.

Raphaël Boukris

CRO & Co-Founder @Didomi

Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.

Hugues Peuchot

Co-founder & CEO @Skillup

The problem

Your tools are connected to each other.

But none of them tell you what your buyers actually think, in their own words.

Your CRM tells you the what. Never the why.

Your call tool captures only 17% of the purchase decision.

Your CS platform tracks usage metrics — not what your customers actually think.

Companies use an average of 11 tools in their revenue stack. None of them explain why buyers decide. (Gartner, 2024)

Features

Launch feedback campaigns automatically — unlimited, effortless

Prospects rarely give honest feedback. The reasons logged in the CRM ("pricing", "timing", "competitor") are often diplomatic and almost never reflect reality.

FEATURE 1

Native CRM integrations

Compatible with HubSpot, Salesforce, Pipedrive, Zoho, Microsoft Dynamics. The moment a deal changes status, Diffly detects it and automatically triggers the right feedback process. Insights flow directly into the deal record. Zero manual entry. Your Sales teams finally understand why deals move forward, or fall apart.

FEATURE 2

Call recording integrations

Compatible with Gong, Modjo.
Diffly cross-references sales conversations with real feedback collected through neutral interviews. You identify recurring objections, the arguments that land and the moments that shape decisions.

The gap between what a prospect says on a call and what they tell a neutral third party is often the most valuable insight in your entire sales cycle.

FEATURE 3

Alerts in your communication tools

Compatible with Slack, Microsoft Teams. The moment a trend emerges or an account shows a risk signal, Diffly pushes an alert to the right channel. The right insight, to the right person, at the right time.

FEATURE 4

Customer Success platform integrations

Compatible with Planhat, Gainsight. Diffly enriches your CS platform with the dimension every health score is missing: the real voice of your customers. Your churn risk scoring stops being a behavioral extrapolation and becomes ground truth.

FEATURE 5

Email integrations

Compatible with Gmail, Outlook. Diffly campaigns are sent from your domain, with your sender identity. A professional message that lands in the primary inbox and drives an average 40% response rate.

Always-on

Never miss a real reason again.

Who uses this module?

C-level (CRO/CEO/CMO)

Drives overall strategy and ensures the right action plans are in place, grounded in prospect & customer truth.

Head of Sales

Receives alerts and insights to improve conversion rates.

Marketing

Builds strategy based on real field feedback from prospects & customers.

Product

Receives alerts and insights to sharpen product-market fit.

Customer Success

Receives alerts and insights to boost satisfaction and retention.

Revenue Operations

Centralizes all prospect & customer data to align teams and drive revenue performance with precision.

At which stage of the revenue cycle?

Before the deal (prospecting, targeting)

During the deal (qualification, pitch)

After a won deal

After a lost deal

Throughout the customer lifecycle (retention, churn)

Continuously (always on)

Typical scenario

1

A deal moves to Closed Lost in the CRM.

2

Diffly automatically triggers a neutral feedback request and cross-references CRM data with call recordings.

3

Teams are alerted the moment a recurring trend emerges directly in Slack or their CRM.

Aller plus loin

Explorez Diffly sous d'autres angles

Sales

Connect product insights to commercial reality

Marketing

Align your product positioning with the voice of the market

Customer Success

Align your marketing strategy with the real drivers of churn

Product

Retention Analysis

How Diffly anticipates churn

Win-Loss Analysis

How Diffly decodes every purchase decision

Pricing

Explore available plans

System

How it connects to the other modules

Diffly becomes the intelligence layer that ties your entire revenue stack together.

This module alone lets you:

Connect Diffly to your existing tools

Centralize all prospect and customer data

Push insights into the tools your teams already work in

Combined with the other pillars, it lets you:

Automate feedback collection across the entire customer lifecycle

Conduct buyer interviews as a neutral third party

Analyze data with Diffly AI and detect recurring trends

Testimonials

They say it better than we do

0

Development required to connect Diffly to your stack

40%

average participation rate on qualitative interviews

25%

average response rate on quantitative surveys

They trust us

With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.

Pierre Leroux

CEO @Lemon Learning

Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.

Raphaël Boukris

CRO & Co-Founder @Didomi

Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.

Hugues Peuchot

Co-founder & CEO @Skillup

Go further

Resources and profiles linked to this use case.

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Win-Loss Diagnostic : Turning lost deals into growth opportunities

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January 30, 2026 Written by Julien Cohen-Roussey

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October 21, 2025 Written by Julien Cohen-Roussey

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Diffly raises €1.7M to become the European leader in Win-Loss Analysis

October 8, 2025 Written by Julien Cohen-Roussey

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3 overlooked KPIs for managing an effective Win-Loss program

October 20, 2025 Written by Julien Cohen-Roussey

Your tools already have all the data. They're just missing the most important piece: the truth from your prospects & customers.

Diffly doesn't replace your stack. It completes it with the one dimension none of your current tools can capture: what your buyers actually think at the right moment, without filter.

Connect Diffly to your tools today.