Cookies Policy

DIFFLY (or “we”) places cookies on the terminal equipment (computer, smartphone, tablet) of the user (hereinafter the “User”) when the User connects to the Diffly website: https://www.diffly.co (hereinafter the “Site”).

1. What is a cookie?

Cookies are strings of information that may be stored on the User’s terminal equipment when the User connects to the Site. The terminal stores cookies for a certain period and sends them back to the web server each time the User connects to the Site again, for example so that the Site remembers the User’s preferred language.

There are different types of cookies:

• session cookies, which are deleted as soon as the User leaves the website being visited;
• permanent or persistent cookies, which remain on the User’s terminal until their lifetime expires or until the User deletes them;
• first-party cookies, which are placed by the website the User is currently visiting;
• third-party cookies, which are placed by a domain other than that of the website the User is currently visiting.

Some cookies are “technical” cookies, placed solely to facilitate electronic communication or strictly necessary for the provision of the online service. They are placed automatically on the User’s terminal when the User browses the Site, and the User cannot disable them. Audience measurement cookies that are not strictly necessary, cookies used to personalise content and advertising and cookies used to measure the performance of that content and advertising are placed on the User’s terminal only if the User has consented to them. The processing of the data collected through these cookies is based exclusively on the User’s consent, which may be withdrawn at any time.

2. Why do we use cookies?

Where applicable, and with the User’s consent, DIFFLY places cookies on the User’s terminal in order to:

• enable Users to browse the Site;
• ensure and improve the operation and security of the Site;
• carry out statistical calculations;
• analyse traffic to and use of the Site;
• measure the performance of our content and advertising and offer the User personalised content and advertising;
• carry out audience research and develop our services.

If the User consents, third parties may also place cookies on the User’s terminal. DIFFLY has no information about, and no control over, the use and processing of personal data by those third parties. They are listed in the consent management tool. As at the date on which this policy was last updated, those third parties are Google Analytics, Microsoft Clarity, HubSpot and HubSpot Forms. Where the User consents, further partners, listed in the cookie management tool, may place cookies on the User’s terminal.

3. Which cookies do we use?

Type: Technical cookies

Function: Used throughout the web page to optimise the user’s browsing. They do not collect any personal information.

Lifetime: 12 months

‍

Type: Session cookies

Function: Used to track the user’s actions while browsing.

Lifetime: Session duration

‍

Type: Audience measurement cookies

Function: Used to track browsing and measure the audience of websites.

Lifetime: Up to 2 years

‍

Type: Advertising and personalisation cookies

Function: Used to measure the performance of content and advertising and to offer personalised content and advertising.

Lifetime: Up to 6 months

‍

Type: Consent cookies

Function: Consent cookies are used to remember whether the user has accepted or refused the placing of cookies on their terminal.

Lifetime: 12 months

‍

The data collected through cookies is processed in accordance with the applicable regulations and with the DIFFLY Privacy Policy, available at https://www.diffly.co/legal/privacy-policy.

4. How can the User manage the placing of cookies?

On first connecting to the Site, the User is informed, by means of a consent management tool, of the placing of cookies on their terminal. The User may accept or refuse all cookies that are subject to consent.

Until the User has accepted the placing of cookies, no cookie other than strictly technical cookies is placed on their terminal.

A consent management tool, available at any time through the “Manage my cookies” link in the footer of the Site, allows the User to change their cookie choices as easily as they were given. The User may also configure their browser to accept, refuse or delete cookies already stored on their terminal.

‍