Every month without reliable feedback is another month of deals lost for reasons you'll never understand.
One platform. Three plans. Built around the impact you're ready to unlock.
Essential
Analyze 100% of your deals. Fully self-serve.
For teams ready to build a real feedback system, without handing over control or blowing the budget.
What's included:
CRM integration & automated campaigns
Unlimited external & internal surveys
Self-conducted interviews by your teams
AI analysis of your data (calls, emails, CRM)
Ask Diffly anything through AI, your revenue copilot
Focus
Go deep on one strategic priority
Ideal for analyzing a specific challenge or running a POC. For teams that want to tackle a specific topic on a defined scope (new market segment, recent churn spike, competitive analysis, messaging repositioning, etc.).
Everything in Essential, plus:
20 to 50 Diffly interviews conducted as a neutral third party on one priority topic
Dedicated Program Manager
Personalized annual report
Ideal for analyzing a specific challenge or running a POC. For teams that want to test the value of Diffly's neutral interviews on a defined scope (new market segment, recent churn spike, competitive analysis, messaging repositioning, etc.)
Custom pricing based on interview volume.
Impact
Analyze everything. Go deep where it matters most.
For teams who've decided that buyer intelligence isn't a nice-to-have — it's infrastructure. Built around the 20% of deals that drive 80% of your revenue (Pareto principle).
Everything in Essential, plus:
Systematic Diffly interviews on your Top 20% deals, conducted by our experts as a neutral third party
Dedicated Program Manager
Quarterly personalized report with actionable recommendations
In most teams, covering the top 20% of qualified deals is enough to capture the vast majority of buyer intelligence. That's where interviews create the most value.
Custom pricing based on your annual deal volume.
Not sure which plan fits your context?
In 20 minutes, a Diffly expert reviews your pipeline, deal volume, and key priorities, and recommends the most relevant activation level for your situation.
Compare plans
Uniquement les points de différenciation entre les plans.
Les features communes ne sont pas listées.
Feature
Essentiel
Analyze 100% of your deals. Fully autonomous.
Focus
Dig into a specific strategic challenge.
Impact
Analyze everything. Go deep on what matters.
CRM integration & automated campaigns | |||
Unlimited surveys | |||
Multi-source AI analysis | |||
Ask Diffly AI | |||
AI Competitive Battle Card | |||
Integrations (Gong, Modjo, Slack, Planhat…) | |||
Self-conducted interviews by your team | |||
Live Diffly Interviews (neutral third party) | (20–50) | (Top 20 % of deals) | |
Dedicated Manager program | |||
Custom Report | Annual | Quarterly |
We cover the entire purchasing process
Why our customers stays
Diffly delivers on its operational promises
Live in 48 hours. Not 3 months.
CRM connected in under 5 minutes. First campaigns live within hours. First insights within weeks. No IT project. No endless scoping calls.
Zero risk
The Focus plan is designed precisely so you can measure Diffly's impact on a concrete scope before scaling. You see the value first — then decide.
ROI you can actually measure
Our customers see an average +22% win rate improvement within 7 months and a 15% reduction in churn. These aren't projections : they're measured results from teams just like yours.
Premium human support
Diffly isn't a SaaS you figure out on your own. Every customer has a dedicated Program Manager who knows your context, tracks your results, and helps you turn insights into concrete decisions. The technology does the work. The human makes the difference.
Testimonials
They say it better than we do
+22%
average win rate within 7 months
-15%
churn in average within 7 months
48 hours
To go live after signing
150+
B2B companies trust Diffly
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly enabled us to shift from an intuitive approach to a data-driven strategy, with a direct impact on our growth. In less than a year, we increased our conversion rate by 35% and doubled our migration rate to paid plans, while training our teams with concrete insights. A partnership that changed the way we sell.
Simon Bouchez
COO (ex CEO of Reveal) @Crossbeam
They trust us
With Diffly, we’ve not only improved our sales efficiency but also instilled a data-driven culture within our teams. The insights generated are now at the heart of our decision-making, whether in sales, marketing, or product development. It’s a real game-changer for our company.
Pierre Leroux
CEO @Lemon Learning
Diffly is a simple setup for a 10X ROI! Thanks to Diffly, we not only increased our conversion rate, but we also gained a much better understanding of our competitors and how we can differentiate ourselves in complex markets. Diffly's AI platform has become a key strategic partner for us. It is the single source of truth to fuel our battle cards and confirm or refute strategic, product, and positioning directions.
Raphaël Boukris
CRO & Co-Founder @Didomi
Before Diffly, we had ideas about what worked and what didn’t, but nothing tangible to support our decisions. This allowed me to deliver some very strong messages internally, and it helped the teams become aware of things they hadn’t even considered.
Hugues Peuchot
Co-founder & CEO @Skillup
FAQ
Everything we get asked about Diffly
Pricing is primarily based on your annual deal/customer volume and your desired level of activation (Essential, Focus, or Impact).
Yes. Many companies start with Essential or Focus, then move to Impact when they're ready to scale feedback collection across their entire pipeline.
Especially when deal volume is limited, every single decision matters more. Diffly maximizes the learning from every win, every loss, every churn. The real risk isn't having few deals. It's losing them without ever knowing why.
First feedback campaigns go live within 48 hours. First insights emerge within weeks. Recurring patterns — the ones that truly shift your decisions — typically surface within 4 to 8 weeks.
No. Diffly connects to your existing stack - HubSpot, Salesforce, Pipedrive, Planhat, Gainsight, Slack, Teams - and enriches it with the one layer it's missing: the real voice of your buyers. You keep your stack. Diffly adds the intelligence it can't produce on its own.
Because Diffly isn't a survey tool. A survey tool collects answers. Diffly turns scattered signals into actionable decisions. The value isn't in the form: it's in the cross-source analysis, tagging, centralization, and AI activation. Surveys in Diffly are unlimited, but they're just one input. The real value is the ability to cross-reference surveys, neutral interviews, CRM data, internal feedback, calls, and emails to understand why you win or lose. Diffly doesn't collect feedback. It produces intelligence.
Because the value Diffly delivers depends directly on your deal volume and activation level. A published price without context would tell you nothing and might cause you to miss the plan that's actually right for you. In 30 minutes, a Diffly expert gives you a precise estimate and a personalized recommendation.
Essential is the natural entry point for structuring your win-loss analysis in a self-serve way. Focus is ideal if you have a specific challenge to address quickly. Impact is recommended when you want a continuous, strategic view. When in doubt, talk to an expert. They'll recommend the plan that fits your context, not the most expensive one.
Yes. Essential includes the ability to run your own interviews with platform support for preparation, recording, and analysis. The difference with Focus and Impact: in those plans, Diffly's experts conduct interviews as a neutral third party, which generates significantly more candid and complete feedback.
Diffly's pricing is built to evolve with your business. If your volume increases significantly, your Program Manager will propose an adjustment. No surprises.
No, it's different, not lesser. It's ideal if you're just getting started or working with a tight budget, and want to stay in control of the process. The value comes from centralization, analysis, and intelligence, not from who asks the questions.
We intentionally don't offer one-off interviews. If you need interviews, you have two options: upgrade to Focus (20/30/40/50 interviews), or move to Impact once the need becomes recurring.
We're not after statistical coverage. We're after information saturation on a specific topic. On a well-defined segment, results become reliable around 10–20 interviews.
We don't charge per interview because that's not where the value is. On covered deals, Diffly puts maximum effort into securing interviews, while complementing with other data sources. Our customers average a 35% response rate (ranging from 25% to 50%).
A small share of deals concentrates the vast majority of business impact: largest deal sizes, strategic segments, critical losses, high-risk churn. Impact applies a simple principle: interviews create the most value where the business stakes are highest.
Selection is done jointly with your teams based on clear criteria: deal size, segment or ICP, type of loss, churn risk, or strategic upsell potential. Nothing is left to chance.
Selection is done jointly. Every deal, including those not covered by interviews, generates insights via unlimited surveys, CRM data, uploaded content, and Diffly AI analysis. 100% of deals are analyzed. Interviews go deeper where it's critical.ith your teams based on clear criteria: deal size, segment or ICP, type of loss, churn risk, or strategic upsell potential. Nothing is left to chance.
Because paying per interview incentivizes volume, not quality or business impact. You're not buying a 30-minute call, you're buying: the right deal selection, neutral interview preparation and execution, the transcript, tagging, cross-referencing with all your other data, analysis, and actionable recommendations. Diffly sells intelligence, not time.
