In this webinar, get exclusive insights from more than 100+ win-loss programs around the world. Discover what really makes a deal won or lost, and how to turn that feedback into a competitive advantage.
What you'll learn
Why are you really losing your deals? Why do your prospects choose your competitors? And most importantly, what do they say about you when you're not in the room?
In this webinar, we'll share key insights from more than 100 win-loss analysis programs around the world. This unique benchmark reveals the hidden trends in B2B buying decisions: what wins, what loses, and what buyers will never tell your sales reps.
In this webinar, you'll discover in particular:
The major decision drivers identified in 2025
The most common gaps between what sales reps think and what buyers actually say
How some companies turn these insights into a measurable competitive advantage
How to build win-loss into your routines to drive lasting impact
🎤 Featuring an exclusive session with Diane Djebara, Product Marketing Manager at @figures.
A concentrated dose of field truths to boost your win rate and adapt your strategy in 2025/2026.
▶️ Replay available