What you'll learn
B2B organizations have never collected so much customer feedback: call recorders, NPS, surveys, CRM, AI-powered tools… And yet, Sales, Marketing, and Product have never been so misaligned on their real understanding of buyers.
Why? Because these signals are fragmented, partial, and often biased:
NPS only captures a tiny fraction of customers
Call recorders only cover a fragment of the buying journey
and nearly 90% of decisions play out among lost prospects (the ones who never speak up).
The result: each team builds its own “customer truth.” Priorities diverge, decisions clash, and Go-To-Market efficiency suffers.
This webinar offers a different approach. Not collecting more feedback, but rebuilding a shared reading of the buying decision, drawing on Win-Loss analysis and the buyer's direct voice, throughout the buyer journey - before, during, and after the purchase.The challenge isn't tooling.
The challenge is closing the feedback gap between Sales, Marketing, Product, and CS, and finally aligning business decisions on a shared buyer reality. In this webinar, you'll learn in particular how to:
Understand why your current tools (NPS, call recorders, CRM) aren't enough to create alignment
Identify where and how customer understanding gets fragmented across teams
Use Win-Loss analysis as a shared source of buyer truth
Distinguish actionable feedback from weak signals and interpretation bias
Rethink Voice of Customer as a continuum BEFORE / DURING / AFTER the purchase
Turn buyer insights into truly aligned product, marketing, and sales decisions
🎤 Featuring an exclusive session with Carlota Güell, PMM Lead / Host of the Product Marketing Stories podcast
A concentrated dose of field truths to boost your win rate and adapt your strategy in 2026.
▶️ Replay available