What you'll learn
In this webinar, discover how to structure, launch, and run an effective Win/Loss Analysis program: from defining objectives to engaging internal teams.
Because, as the saying perfectly sums it up, “Tell me why we lose, and I'll tell you how we win,” understanding the reasons behind your losses is the first step to turning customer and prospect feedback into a lasting competitive advantage.
Why are you really losing your deals? Why do your prospects choose your competitors? And most importantly, how do you make sure these lessons become actionable across the whole company?
In this webinar, you'll discover in particular:
The basics of a win/loss program and the questions to ask before launching one
Best practices for conducting interviews and extracting actionable insights
How to engage internal teams and build a customer feedback culture
How to make your insights actionable through distribution and tools like Diffly
A concentrated dose of field truths to boost your win rate and adapt your strategy in 2025/2026.
▶️ Replay available