Everything you need to become a Go-To-Market expert

Win-Loss Analysis

How win-loss analysis helps Revenue Teams increase win rates?

26.04.2024 Written by Julien Cohen-Roussey

Sales Enablement

How to analyze your deals in your CRM to improve your win rate

31.03.2026 Written by Julien Cohen-Roussey

Sales Enablement

How to analyze and use your lost deals to boost your growth

21.10.2025 Written by Julien Cohen-Roussey

Tools

How Win-Loss Analysis can save your sales pipeline during Q4

21.10.2025 Written by Julien Cohen-Roussey

Tools

Diffly raises €1.7M to become the European leader in Win-Loss Analysis

08.10.2025 Written by Julien Cohen-Roussey

Strategy

Customer satisfaction in B2B : an underestimated strategic lever

06.10.2025 Written by Julien Cohen-Roussey

Strategy

B2B customer feedback collection schedule: method, examples, and tools

24.04.2026 Written by Julien Cohen-Roussey

Win-Loss Analysis

6 strategies to encourage the adoption of Win-Loss analysis in your company

26.02.2025 Written by Julien Cohen-Roussey

Win-Loss Analysis

6 reasons why win-loss analysis is a must-have for C-levels and Executives

25.04.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

6 classic mistakes about win-loss analysis

18.09.2024 Written by Julien Cohen-Roussey

Strategy

5 reasons not to internalize a Win-Loss Analysis program

02.12.2025 Written by Julien Cohen-Roussey

Strategy

5 powerful questions to ask in a Win-Loss interview

10.06.2025 Written by Julien Cohen-Roussey

Win-Loss Analysis

4 reasons why you can’t rely on your CRM’s win-loss data

24.04.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

30 signals that you need to implement Win-Loss Analysis

26.04.2024 Written by Julien Cohen-Roussey

Strategy

3 ways to Adapt Your Pricing Strategy Through Customer Feedback: The Key Role of Win-Loss Analysis

16.04.2025 Written by Julien Cohen-Roussey