Everything you need to become a Go-To-Market expert

Strategy

Customer satisfaction in B2B : an underestimated strategic lever

06.10.2025 Written by Julien Cohen-Roussey

Tools

Win-Loss Diagnostic : Turning lost deals into growth opportunities

25.09.2025 Written by Julien Cohen-Roussey

Strategy

5 powerful questions to ask in a Win-Loss interview

10.06.2025 Written by Julien Cohen-Roussey

Strategy

Win-Loss Analysis: 5 key sources to Uncover the Real Reasons Behind Your Sales Wins and Losses

18.04.2025 Written by Julien Cohen-Roussey

Strategy

3 ways to Adapt Your Pricing Strategy Through Customer Feedback: The Key Role of Win-Loss Analysis

16.04.2025 Written by Julien Cohen-Roussey

Tools

The Importance of Human Interactions in SaaS Offerings

03.04.2025 Written by Julien Cohen-Roussey

Win-Loss Analysis

6 strategies to encourage the adoption of Win-Loss analysis in your company

26.02.2025 Written by Julien Cohen-Roussey

Win-Loss Analysis

The true ROI of win-loss analysis

11.02.2025 Written by Julien Cohen-Roussey

Tools

Modjo and Diffly partner to offer a 360° Vvew of your sales cycle

27.11.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

Win-loss analysis : why are qualitative interviews so important?

29.10.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

Why internal Post-Mortems don’t give you the answers you need for win-loss analysis

02.10.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

6 classic mistakes about win-loss analysis

18.09.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

How win-loss analysis helps Revenue Teams increase win rates?

26.04.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

30 signals that you need to implement Win-Loss Analysis

26.04.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

Using a neutral third party for my win-loss analysis : pros and cons

25.04.2024 Written by Julien Cohen-Roussey