Julien Cohen-Roussey

Co-founder & CEO of Diffly, formerly Head of Sales & Chief of Staff at Javelo (exit 2023). Passionate about entrepreneurship, SaaS, sales strategy, real estate and table tennis 🏓

Sales Enablement

How to analyze and use your lost deals to boost your growth

21.10.2025 Written by Julien Cohen-Roussey

Tools

How Win-Loss Analysis can save your sales pipeline during Q4

21.10.2025 Written by Julien Cohen-Roussey

Tools

3 overlooked KPIs for managing an effective Win-Loss program

20.10.2025 Written by Julien Cohen-Roussey

Tools

Diffly raises €1.7M to become the European leader in Win-Loss Analysis

08.10.2025 Written by Julien Cohen-Roussey

Strategy

Customer satisfaction in B2B : an underestimated strategic lever

06.10.2025 Written by Julien Cohen-Roussey

Tools

Win-Loss Diagnostic : Turning lost deals into growth opportunities

25.09.2025 Written by Julien Cohen-Roussey

Strategy

5 powerful questions to ask in a Win-Loss interview

10.06.2025 Written by Julien Cohen-Roussey

Strategy

Win-Loss Analysis: 5 key sources to Uncover the Real Reasons Behind Your Sales Wins and Losses

18.04.2025 Written by Julien Cohen-Roussey

Strategy

3 ways to Adapt Your Pricing Strategy Through Customer Feedback: The Key Role of Win-Loss Analysis

16.04.2025 Written by Julien Cohen-Roussey

Tools

The Importance of Human Interactions in SaaS Offerings

03.04.2025 Written by Julien Cohen-Roussey

Win-Loss Analysis

6 strategies to encourage the adoption of Win-Loss analysis in your company

26.02.2025 Written by Julien Cohen-Roussey

Win-Loss Analysis

The true ROI of win-loss analysis

11.02.2025 Written by Julien Cohen-Roussey

Tools

Modjo and Diffly partner to offer a 360° Vvew of your sales cycle

27.11.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

Win-loss analysis : why are qualitative interviews so important?

29.10.2024 Written by Julien Cohen-Roussey

Win-Loss Analysis

Why internal Post-Mortems don’t give you the answers you need for win-loss analysis

02.10.2024 Written by Julien Cohen-Roussey

Julien Cohen-Roussey

Stop losing prospects and customers without knowing why.